Installing an external LED screen can be a game-changer for your brand visibility, but there’s more to consider than just choosing a screen. From planning regulations to content strategy, here’s what you need to think about before moving forward.
1. Planning Permission & Regulations
Installing an external LED display usually requires approval from local authorities:
- Planning Permission – Most councils require this for large-format outdoor signage, especially if it can be viewed from the road.
- Advertising Consent – LED screens fall under advertising regulations; brightness, animation, and location can all be restricted.
- Heritage or Conservation Areas – Extra scrutiny applies if the building is listed or the location is in a protected zone.
Start by contacting your local planning department early in the process.
2. Location & Wall Structure
Where and how you install the screen is crucial:
- Wall Suitability – Not all walls can support the weight or structure of an LED screen. Structural surveys are often required.
- Sunlight & Viewing Angles – Consider ambient lighting, screen brightness (nits), and where your audience will be viewing from.
- Wind Load & Weatherproofing – External screens must be rated for UK weather, especially wind resistance and waterproof housing (IP65+ recommended).
Always assess both visibility and structural integrity when choosing a mounting location.
3. Power Supply & Connectivity
Large-format LED displays need reliable power and data connections:
- Electrical Load – External screens can require substantial power — confirm available supply and cabling distance.
- Data & Network – Ensure secure access for remote content updates. Hardwired Ethernet or 4G/5G backup can be useful.
- Surge Protection – Outdoor installations are vulnerable to weather events; invest in protection systems.
Coordinate with a qualified electrician and signage installer during planning.
4. Mounting & Street Fabrication
Professional installation is essential:
- Custom Brackets or Frames – These may be needed depending on the wall shape or screen size.
- Street Furniture Integration – If not wall-mounted, screens can be built into totems or freestanding units — these may require separate fabrication.
- Access for Maintenance – Plan for how technicians will reach the screen for servicing or updates.
Work with experienced fabricators to ensure safe, compliant, and visually appealing installs.
5. Content Strategy
The screen is only as effective as the content on it:
- Audience Relevance – Tailor messaging to passersby, drivers, or visitors depending on location.
- Timing & Rotation – Use scheduling tools to show relevant content at different times of day.
- Motion vs Static – Movement attracts attention, but too much can be distracting or non-compliant.
- Brand Consistency – Keep colours, fonts, and tone in line with your overall branding.
Good content keeps people looking. Great content makes them act.
6. Safety & Compliance
External screens must meet safety standards:
- Electrical Certification – Screens and installations should be certified to UK electrical standards.
- Emergency Shutoff – Required in some locations for rapid power-down.
- Insurance – Check that your business insurance covers large outdoor installations.
Don’t skip this — safety is as important as visibility.
7. Ongoing Maintenance & Support
Like any digital asset, external LED screens need upkeep:
- Scheduled Cleaning – Outdoor screens collect dirt and debris; regular cleaning maintains brightness and legibility.
- Software Updates – Keep your CMS secure and your hardware firmware up to date.
- Support Contracts – Consider maintenance packages to ensure fast service and reduce downtime.
Preventive care can extend the life of your screen significantly.
8. Total Budgeting
Costs to consider beyond the screen itself:
- Planning & permits
- Structural surveys
- Power installation
- Mounting hardware or totem builds
- Content creation & software
- Ongoing support and service
A well-planned installation saves money and headaches in the long run.
Final Thought: Start With a Site Survey with Xsignage
Before making any decisions, book a professional site survey. This gives you clarity on what’s possible and what’s practical, based on your building, goals, and budget.
Want help planning your external LED signage?
At Xsignage by TenAV, we offer end-to-end support: from feasibility and design to planning, fabrication, and content.
Get in touch for a free consultation or site visit.
